> Sounds interesting, the segmentation from grids. But really needs something
> like latent scaling to do this appropriately to the style of data. Are you
> anything to do with the Food research lot headed by Hal (forgotten his
> surname)? I suspect they might be helpful.
> Dr Stephen K Tagg || Department of Marketing University Of Strathclyde
> Email s.k.tagg@strath.ac.uk || http://s-tagg.market.strath.ac.uk/
I'm wondering whether your "latent scaling" has anyting to do with
the generalized procrustes analysis technique, which I intend to apply to
make possible comparisons across individuals.. Can you give me any
reference where I can check the "latent scaling" concept?
best regards
Miguel
> -----Original Message-----
> From: Miguel Sottomayor [SMTP:m.sottomayor@reading.ac.uk]
> Sent: Friday, September 12, 1997 1:02 PM
> To: pcp@mailbase.ac.uk
> Subject: (no subject)
>
> Hello everybody
>
> I'm trying to apply PCP int the marketing research area. Specifically,
> I'm tryng to use repertory grids for the elicitation of product
> attributes and for the identification of personal constuct systems both
> in the context of product choice (wine - retail market).
> The original idea was just to use the rep. grid technique as way to
> elicitate attributes for being used afterwards for the specification of
> a multiattribute choice models. However, I would like also to attempt the
> use of individual grids themself as the basis for consumer segmentation.
>
> If have you experience in something similar or are simply interested in
> this sort of things please send me comments.
>
> Miguel
>
> P.S. I'm a phd student at the University of Reading, Department of
> Agricultural Economics
>
>
>
========================================================
Miguel L. Sottomayor
PhD Student - Dept. Agricultural and Food Economics
University of Reading, 4 Earley Gate
Whiteknights Rd, Reading
Tel +(0)118 9875 123 (ext 7703) Fax +(0)118 9756 467
Home Tel +(0)118 9662795 email:m.sottomayor@reading.ac.uk
Home Adress: 17 Southlake Court, Bodmin Road
Woodley, Berkshire RG5 3SQ (UK)
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