Thank you for yor comments. Here is my reply:
On Fri, 12 Sep 1997, Tim A. Connor wrote:
> Miguel--
>
> Having worked in the wine trade for several years, I find the idea
> intriguing. I can envision setting up a wine tasting in the form of a
> rep grid...there might be a problem with the loosening of constructs as
> you worked through the process, though ;-).
I'm not doing wine tastings, I'm just discussing a set of wine bottles
as much as possible as they would be assessed by a potential purchaser in
a supermarket shelve.. Does it answer your question?
Thanks again and please keep in touch,
Miguel
> Tim
>
> ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
> Tim Connor, M.S. "Psychotherapy is not
> Pacific University an applied science, it
> School of Professional Psychology is a basic science in
> 2004 Pacific Avenue which the scientists
> Forest Grove, OR 97116 USA are the client and his
> <connort@pacificu.edu> therapist"
> --George Kelly
> ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
>
> On Fri, 12 Sep 1997, Miguel Sottomayor wrote:
>
> > Hello everybody
> >
> > I'm trying to apply PCP int the marketing research area. Specifically,
> > I'm tryng to use repertory grids for the elicitation of product
> > attributes and for the identification of personal constuct systems both
> > in the context of product choice (wine - retail market).
> > The original idea was just to use the rep. grid technique as way to
> > elicitate attributes for being used afterwards for the specification of
> > a multiattribute choice models. However, I would like also to attempt the
> > use of individual grids themself as the basis for consumer segmentation.
> >
> > If have you experience in something similar or are simply interested in
> > this sort of things please send me comments.
> >
> > Miguel
> >
> > P.S. I'm a phd student at the University of Reading, Department of
> > Agricultural Economics
> >
> >
> >
>
========================================================
Miguel L. Sottomayor
PhD Student - Dept. Agricultural and Food Economics
University of Reading, 4 Earley Gate
Whiteknights Rd, Reading
Tel +(0)118 9875 123 (ext 7703) Fax +(0)118 9756 467
Home Tel +(0)118 9662795 email:m.sottomayor@reading.ac.uk
Home Adress: 17 Southlake Court, Bodmin Road
Woodley, Berkshire RG5 3SQ (UK)
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